Illinois Administrative Code (Last Updated: March 27, 2024)

§140.80. Advertising

Latest version.

a)         Advertising shall not be false, misleading or deceptive [205 ILCS 665/13].   No statement shall be permitted that states or implies that no financial problem is too great for the licensee to solve. No statement shall be permitted that states or implies that the licensee will use his own cash to pay the debtor's accounts. All advertisements shall contain the phrase, "we do not lend money".

b)         Upon specific request by the Division, licensees shall forward to the Director the complete text of all advertising copy.

c)         All advertising shall contain the true name and address of the licensee.

(Source: Amended at 35 Ill. Reg. 6350, effective March 29, 2011)

                    
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