Illinois Administrative Code (Last Updated: March 27, 2024) |
TITLE14. COMMERCE |
PART470. RETAIL ADVERTISING |
SUBPARTB. RETAIL PRICE COMPARISONS AND SAVINGS CLAIMS |
§470.290. Use of "Sale" Terminology
Latest version.
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Where a direct price comparison is not utilized as provided elsewhere in this Part, it is an unfair or deceptive act for a seller to use such terminology as "sale", "sale prices" "Now only $____" or other words and phrases that imply a price savings unless the price of the product is reduced by a reasonable amount from the product's former (regular) price as determined in accordance with Section 470.220 of this Part. If the seller reduces the price by 5% or more a rebuttable presumption shall exist that the price reduction was of a reasonable amount. However, the term "sale" can be used in an advertisement where not all items are offered at a reduction to regular price if such items are clearly identified.