Illinois Administrative Code (Last Updated: March 27, 2024) |
TITLE14. COMMERCE |
PART470. RETAIL ADVERTISING |
SUBPARTB. RETAIL PRICE COMPARISONS AND SAVINGS CLAIMS |
§470.240. Range of Savings or Price Comparison Claims
Latest version.
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It is an unfair or deceptive act to state or imply that any products are being offered for sale at a range of prices or at a range of percentage or fractional discounts (for example: "Save from 10% to 50% Off") unless the highest price or lowest discount in the range is clearly and conspicuously disclosed in the advertisement and a reasonable number of these items in the advertisement are offered with at least the largest advertised discount. If at least 5% of the items in the advertisement are offered with at least the largest advertised discount it shall create a rebuttable presumption that a reasonable number were offered with at least the largest advertised discount.